2021-08-06: Noko's first ever podcast ad Our first ever podcast ad is up! You can hear it on Software Social Pod here. This is also the first …
2021-07-27: Coronavirus retro It’s wild to look back at my posts from late Feb and March 2020 and notice that I… had all …
2021-07-27: 2021: Looking at the stats in July Finally in the space to do some number crunching… and here’s the good news: Our trial to …
2020-03-19: Everything has happened. If you aren’t already on the list, subscribe to #GrowthStacking. Y’all, way too much …
2020-03-04: Stats update: Paying Accounts: 695 Today’s MRR: $48,643 Feb 26 MRR: $48,703 Change: - $60
2020-03-04: Update: Credit card trial Are credit card trials impacting trial success? We switched over to requiring credit cards to start …
2020-03-02: Update *emotional* Last week, I took a couple days off and then got sick. Just a little secondhand smoke exposure was …
2020-02-27: Meta-stats update on Growth Stacking itself: Subs: 433 Emails sent: 4 Average open rate: 63% And …
2020-02-26: Spent about an hour with a tax prep post my freelancer wrote — the fundamentals were solid but I …
2020-02-26: Sales copy, targeting, funnels, and personalization So, sales copy. The thing about sales copy is that it works best when it makes your reader sit up …
2020-02-26: The Plan: Week of Feb 24 What’s the plan for this week? I already wrote a new trial account today (email sales) and …
2020-02-26: When stats drop 😿 I took a couple days off to visit friends and we got back last night, after a long ass drive, and I …
2020-02-26: Stats update 😭 695 paying accounts Today’s MRR: $48,703 Feb 19 MRR: $49,052 —$349 Total added …
2020-02-21: Feature design: Focus So a few days ago I wrote a little bit about a feature called Focus that I am, ha ha!, focusing on. …
2020-02-21: Priorities and planning: the 12-week year PHEW. I’m back in the saddle and today I thought I’d write a little bit about our …
2020-02-21: Goals feature development in a nutshell…
2020-02-19: Features vs Marketing? With the remains of this week, I’m going to: get a bunch of new blog posts queued up for our …
2020-02-19: Update! I haven’t updated here since last Thursday (3 week days missing). WOOF. Had to get my infusion …
2020-02-19: Wednesday update! 696 paying accounts Today’s MRR: $49,052 Feb 14 MRR: $48,975 +$77 💸 Total …
2020-02-15: First Growth Stacking email goes out Yesterday: Alex sent a really lovely email to the Stacking the Bricks list yesterday, announcing the …
2020-02-14: reflections on the up & down I forgot to log stats yesterday — we had actually dropped like $40-50. And from 699 paying accounts …
2020-02-14: Valentine’s Day stats update: 695 paying accounts Today’s MRR: $48,975 Yesterday’s …
2020-02-13: What makes a GOOD lifecycle email? What makes a good lifecycle email? interesting, exciting, or compelling tailored to the …
2020-02-13: The trial expiring email This email is weak sauce. “Noko trial period expiring” is just 😱 extremely terrible as …
2020-02-13: The individual weekly report I forgot there’s also a second weekly report email: an individual activity report, for me …
2020-02-13: The weekly activity email Good: the weekly activity email is automatic! People love reports and our reporting is pretty …
2020-02-13: The welcome email Observations: “Welcome to Noko” as a subject line is just… so boring and static this …
2020-02-13: Lifecycle email time… I’ve started by looking at the actual emails I received when I opened my …
2020-02-13: h e l p I hate customer.io. I had forgotten just how much I hate customer.io. It brags “THIS IS …
2020-02-12: TFW you log in to the tool you think sends your lifecycle emails & you can’t even fuckin …
2020-02-12: Welp I’m starting work on the lifecycle emails. Steps: Review Make notes Re-write / …
2020-02-12: Stats Mystery Meat Just Founder Things: We’ve added almost $500 MRR but I don’t know precisely how. Some of …
2020-02-12: Wednesday MRR update… Feb 11: $48,957 Feb 12: $49,078 🚀 Added: $121 🚀 Total added since Feb 5: $455 …
2020-02-12: What's on deck this week: Feb 10 I’ve been laid up the last couple days with a glutening (ughhhh fucking gluten), but Thomas is …
2020-02-11: MRR update… Feb 10: $48,923 Feb 11: $48,957 Since yesterday: +$34 Since Feb 5: +$334
2020-02-08: My wireframe sketch for the Growth Stacking site, as a whole.
2020-02-08: My wireframe sketch for the Growth Stacking landing page.
2020-02-08: Overnight got quite a few new subscribers for the brand new growth stacking list! Last night total: …
2020-02-08: Saturday morning update: MRR: Feb 6: $48,858 Today: $48,910 + $52 MRR 💸 Since Feb 5… we’ve …
2020-02-07: By 5:45 local time… with one tweet… 💃🏻 Added 29 subscribers 💃🏻 some number of page visits (lol …
2020-02-07: 🔥 We’re live!! Growth Stacking 🔥 TGIF.
2020-02-07: Growth Stacking, Just F***ing Ship, and MVP While Thomas fights with Cloudflare and fixes a few last-minute issues… I thought I might as well …
2020-02-07: Trying to launch #GrowthStacking but the web cache has another idea! In Safari, I see the old …
2020-02-07: Worked on some design improvements for the #GrowthStacking landing page. Added a line chart. …
2020-02-06: Added copy about what you get when you sign up for the #GrowthStacking newsletter. Expectations set …
2020-02-06: CTA improvements: contrasting color and copy
2020-02-06: Focusing on features often wastes momentum. Marketing makes sales. Features aren’t marketing. …
2020-02-06: Goals: Feb 6, 2020 Today’s project is to get the Growth Stacking page launched and the first automatic email set …
2020-02-06: We converted some trials!! Yesterday’s MRR: $48,623 Today’s MRR: $48,858.00 + $235 MRR 💸
2020-02-05: Total for my work today: 6 hours, 10 min. 🔥 Nearly all of it on getting Growth Stacking ready to go. …
2020-02-05: Oops I accidentally rewrote the GS landing page copy for the *checks watch* fourth time. But… it was …
2020-02-05: Doing some font tests for the Growth Stacking landing page and interior pages. Headlines are Sharp …
2020-02-05: Working on streamlining and improving the landing page for #growthstacking before we launch Friday. …
2020-02-05: First day of Growth Stacking Well, here we are! The first day of intentional (rather than semi-random and scattered) public posts …