Are credit card trials impacting trial success? We switched over to requiring credit cards to start a trial on Feb 18.
My thinking was: If people enter a credit card, they’re more invested and more likely to take the time to actually… try the app, at least once. (We know from past tests that people who make any time entries at all are much more likely to become paying customers.)
It’s too early to say for sure, but the trend? Looking goooooood.
I’m comparing the recent new trial period with the last period when we were doing explicit marketing (the Freelancember advent calendar), which brought in tirekickers.