Finally in the space to do some number crunching… and here’s the good news:
Our trial to retained customer since Jan 1, 2021 is 49%!
We’ve added fewer new customers this year so far (I’ve done literally zero marketing), but that’s such a positive sign.
For the last 3 months YoY, our net volume is up almost 1%, and spend per customer is up 11%.
Are the actual numbers making me happy? No. But are we nevertheless in a much better place? Absolutely.