Just Founder Things:
We’ve added almost $500 MRR but I don’t know precisely how.
Some of it is converted trials — that’s easy to see. But, like, the MRR shot up overnight… while the number of paying accounts didn’t increase.
I have questions:
- Did a small account cancel and a large account convert simultaneously?
- Did somebody add a bunch of users to their existing account?
- Did free accounts or expired trials emerge from the dead?
- (worst thought) Is there an error?
You’d think we’d already have a way to see this in our backend. You’d be wrong! But we shall be adding it soon.
I’m always saying, “Running a business means learning to live at 80% done, forever.” And it’s true. The work is never done.
Also… calculating stats — like churn, and even revenue — is an art, not a science.