The welcome email


  • “Welcome to Noko” as a subject line is just… so boring and static
  • this email has waaaaayyy too many things going on
  • we should focus on getting people to track their first entry or import data, even, rather than repeat details they probably didn’t forget because they JUST did it…
  • far too many things to click…
  • honestly I don’t like the photos
  • don’t think it focuses enough on the trial aspect
  • doesn’t help the person DO anything
  • the tone is kinda smarmy

I would really love to ask a question here, or in the app onboarding, to learn why they want to track their time (if they bill or don’t bill etc). To then serve up relevant content. Because the rest of the onboarding is mostly about billing.

Amy Hoy @amyhoy