Finally in the space to do some number crunching… and here’s the good news:

Our trial to retained customer since Jan 1, 2021 is 49%!

We’ve added fewer new customers this year so far (I’ve done literally zero marketing), but that’s such a positive sign.

For the last 3 months YoY, our net volume is up almost 1%, and spend per customer is up 11%.

Are the actual numbers making me happy? No. But are we nevertheless in a much better place? Absolutely.

Just Founder Things:

We’ve added almost $500 MRR but I don’t know precisely how.

Some of it is converted trials — that’s easy to see. But, like, the MRR shot up overnight… while the number of paying accounts didn’t increase.

I have questions:

• Did a small account cancel and a large account convert simultaneously?
• Did somebody add a bunch of users to their existing account?
• Did free accounts or expired trials emerge from the dead?
• (worst thought) Is there an error?

You’d think we’d already have a way to see this in our backend. You’d be wrong! But we shall be adding it soon.

I’m always saying, “Running a business means learning to live at 80% done, forever.” And it’s true. The work is never done.

Also… calculating stats — like churn, and even revenue — is an art, not a science.